Binomial Theorem

\(If\,\sum\limits_{r = 0}^{10} {({{{{10}^{r + 1}} - 1} \over {{{10}^r}}}).{}^{11}{C_{r + 1}} = {{{}_\alpha 11 - {{11}^{11}}} \over {{{10}^{10}}}},\,then\,\,\alpha \,\,is\,\,equal\,\,to:}\)