Vector Algebra

If $\mathbf{a}=\hat{\mathbf{i}}+p \hat{\mathbf{j}}-3 \hat{\mathbf{k}}, \mathbf{b}=p \hat{\mathbf{i}}-3 \hat{\mathbf{j}}+\hat{\mathbf{k}}, \mathbf{c}=-3 \hat{\mathbf{i}}+\hat{\mathbf{j}}+2 \hat{\mathbf{k}}$ are three vectors such that $|\mathbf{a} \times \mathbf{b}|=\mid \mathbf{a} \times \mathbf{c}$, then $p=$